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VinSolutions Blog: August 2017
How Data Mining Creates Resale Opportunities With Existing Customers
With auto sales volume slowing, many dealers are wondering how to acquire enough new customers to stay profitable. But dealers already have a gold mine of sales opportunities at their fingertips: their existing customers. Even if winning new customers becomes more difficult, there are more sales opportunities already in your database than you might think.
8/30/2017 8:00:00 AM
Our Team in the News
With all the news out there these days, it’s easy to miss must-read articles. So we’ve curated some of the best stories from the past couple of weeks – ones featuring our team members! Check out the interesting insights in the news from the VinSolutions team.
8/28/2017 8:00:00 AM
Spotlight on Employee Success: Trainer John Evans
At the foundation of the success of our business, and our clients’ businesses, is the success our team members. Our team is made up professionals with unique experiences in and perspectives on the automotive industry, and we think our team members have insights to share that we can all learn from. This week, we’re celebrating John Evans, who will be retiring from his role as a VinSolutions corporate trainer at the end of the month.
8/24/2017 8:00:00 AM
Are You Making a Top 5 CRM Mistake
Many times, dealers are disappointed in their customer relationship management system. Despite investment in a CRM, many dealers still don’t hit the numbers they wanted or see the operational improvements they expected. In many cases, users are making one or more of these basic
that cause pain at dealerships.
8/22/2017 8:00:00 AM
6 Steps to Buying the Perfect Dealership Software
I’ve been in the automotive business for years, on both the retail and software sides, so I know that choosing dealership software is a big decision. But if you can help customers buy the right car, you’ve got what it takes to buy the right dealership software. This six-step plan will put you on the right path.
8/18/2017 8:00:00 AM
A Formula for Dealership Success Despite Shrinking Margins
We’re coming off of a few great years, so you might not feel it yet, but vehicle sales are trending downward and profit margins already have begun to compress. It’s just the cyclical nature of the automotive industry. Follow this simple formula for success to relieve the pressure before it can build.
8/11/2017 8:00:00 AM
Five Key CRM Utilization Metrics
You know your dealership’s CRM is a key part of winning sales — but how well are you using it? It’s a question easier asked than answered, but it’s worth making the effort to figure out. So how can you begin to evaluate how well your dealership is utilizing your CRM? These five metrics are often a good place to start.
8/8/2017 8:00:00 AM
Face – and Defeat – the Ugly Truth with the CRM
It’s an ugly truth in our industry – customers don’t like the car-buying process. According to a 2015 Autotrader Car Buyer of the Future Study, less than 1 percent of consumers like the current process. But there’s good news: dealers can greatly improve the car-buying process by simply making the most of the tools like VinSolutions
that are already at their disposal.
8/4/2017 8:00:00 AM
How to Get the Most Out of Customer Data by Using the Personal Touch
The auto industry is blessed with an abundance of data that can help us do our jobs better. But there are too many situations where that data is not used effectively – and customers’ expectations aren’t met, leads are missed and sales are lost. As an industry, we’re currently falling short in giving customers a great experience. But if we use the data we have to personalize the customer experience, sales and retention will improve.
8/1/2017 8:00:00 AM
GoPro: How Proactive Tracking Leads to Sales
Meeting Demands in the Age of the Customer
Recruiting the Techies to Your Dealership
A Dealership Experience as Personal as Naming a Car
Give Your CRM Good Data for More Profitable Customer Connections
Accountability: Who’s Doing What?
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