After years of positive growth, the automotive industry is still adjusting to the current trend of declining consumer demand. Savvy dealers understand the need to be proactive and confront the current sales environment. Today’s most successful dealers are going PRO, which means they’re using the right technology to take control of their dealership’s success and not waiting to win the next sale.
Opportunities are dwindling in today's market, and dealers can't afford to wait for customers to call them up. The dealers who succeed in an environment like this proactively dig into their data for behavioral cues, and use it to improve the shopping experience.
The average customer only spends 21 percent of the process with the dealer they buy the car from. Is your dealership set up to be proactive? Or are you stuck in old processes built for old customer shopping patterns?
Most dealers know that service is a huge revenue generator. On average, according to NADA, fixed ops gross profits contribute up to nearly half ofa dealership’s gross profit. And yet,most dealers are missing the mark when it comes to capturing service business and retaining customers.
When creating dealership marketing campaigns, it is easy to fall into the trap of sending all your emails to all your customers. You’ve already spent the time and money to develop the email, and it doesn’t cost you anymore to send it out to a few more customers, so why not?
One of the best ways to ensure your dealership continues to capture business is by anticipating customer needs. Dealership software platforms are a treasure trove of data. But many dealers aren’t sure how to harness the powerful insights at their fingertips – and ultimately drive sales and retention.
Today’s most successful dealers aren’t waiting for a crisis to strike before making changes at their dealership. They are proactively creating opportunities to improve operations, sales and customer service. These successful dealers aren’t waiting to Go Pro, and they are starting the shift with culture.
We’ve heard about the oncoming slump in car sales for years, and yet, its arrival still stings. With this change in the market must come a change in mindset at dealerships. As an industry, we must start being more proactive in our operations; it’s time to Go Pro.
Dealers are facing tough margins and savvy competitors can’t afford to fall behind. Taking a proactive approach is absolutely critical to ensuring you aren’t just trying to keep the doors open — you’re opening more doors.
Successful dealerships are taking a proactive approach across the business and seeing great results, but there’s one area in particular that can positively and quickly impact performance for most dealerships: insights.