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Agenda

Monday

8:30 a.m. - 10:30 a.m.

Optional: FastTrax Sales Certification Course

Jennifer Merrick

Lester Young B Room

1:1 Scheduled VinCare Consultations

VinStructors by Appointment

Julia Lee Room

10:30 a.m. - 10:45 a.m.

Break

10:45 a.m. - 12:15 p.m.

Optional: FastTrax Manager Certification Course

Jennifer Merrick

Lester Young B Room

12:15 p.m. - 1:45 p.m.

Individual Lunch Breaks

1:45 p.m. - 5:00 p.m.

Optional: FastTrax Administrative Certification Course

Jennifer Merrick

Lester Young B Room

5:30 p.m. - 8:30 p.m.

Welcome Reception

MetropolitanKC Restaurant

Kickoff Comments by Jim Nelson

  • Vinworx MC:
  •  
  • Jim Nelson, Senior Director of Performance Management
  • Shelli Clark, Director of Training
  •  

  • Trax & Sessions by:
  •  
  • Jennifer Merrick, Manager of Virtual Training
  • Dan Harris, VinPro Manager
  • Chris Hawthorne, Training Manager
  • Scott Reagan, Product Trainer
  • Nick Schlossmacher, Product Trainer
  • Randell Horn, Director of Sales
  • Joe Little, Social Media Marketing Manager
  • Josh Houk, SEM Specialist

  • General Sessions by:
  •  
  • Jennifer Lee, Senior Director of Product
  • Joe Little, Social Media Marketing Manager
  • Josh Houk, SEM Specialist

Tuesday

7:30 a.m. - 8:00 a.m.

Networking Breakfast

Julia Lee Room

8:00 a.m. - 8:10 a.m.

Meeting Kickoff

Jim Nelson

8:10 a.m. - 9:45 a.m.

General Session: Social Media, SEO & SEM Tactics

Joe Little & Josh Houk

9:45 a.m. - 10:00 a.m.

Breakout Sessions Overview & Assignments

Jim Nelson

10:00 a.m. - 2:30 p.m.

Customized Consultation Available

Nick Schlossmacher

Executive Boardroom

10:00 a.m. - 10:15 a.m.

Break

Trax Session Breakout

Internet Sales Manager / Internet BDC Coordinator/ Ecommerce Business

Scott Reagan

Jay McShann A Room

General Manager/Dealer Principal/CRM Performance

Dan Harris

Jay McShann B Room

New or Used Car Manager / Traditional Showroom Sales/Non-Ecommerce

Chris Hawthorne

Lester Young B Room

Marketing, Digital and Campaign Managers

Randell Horn

Joe Little

Josh Houk

Lester Young A Room

10:15 a.m. - 11:00 a.m.

Breakout #1

Internet Leads:

Strategy and Analytics

Mobile CRM

Utilization Reporting

Manager Daily Duties

Data Mining, Targeting & Utilization

Randell Horn

11:00 a.m. - 11:15 a.m.

Break

11:15 a.m. - 12:00 p.m.

Breakout #2

Website: VinLens™ and Reporting/Analytics

ROI / Business Analysis Reporting

Desking: Retail Deals

Campaigns & Automation: DIY & ‘The Autos’

Randell Horn

12:00 p.m. - 1:30 p.m.

Lunch

1:30 p.m. - 2:15 p.m.

Breakout #3

Processes: Surveys and Standard/ Custom Processes

Mobile CRM and Alerts

Desking: Increasing Lease Penetration

Social Tools & Analytics

Joe Little

2:15 p.m. - 2:30 p.m.

Break

2:30 p.m. - 3:15 p.m.

Breakout #4

Creating Opportunity within your dealership: Campaigns and Search Functionality

Hands-on Lab: Your Dealership Analysis

Inventory: Mobile CRM

Customized Consultations: Digital & SEM Strategy & Open Think Tank Discussion

3:15 p.m. - 4:30 p.m.

General Session: System Enhancements and Releases

Jennifer Lee

Julia Lee Room

5:45 p.m.

1st Shuttle to Boulevard Brewery

6:15 p.m.

2nd Shuttle to Boulevard Brewery

6:00 p.m. - 9:30 p.m.

Boulevard Brewery Tour & Tasting

Wednesday

8:00 a.m. - 8:30 a.m.

Networking Breakfast

Julia Lee Room

8:30 a.m. - 9:00 a.m.

General Session:

Dealer Speaker - TBD

9:00 a.m. - 10:00 a.m.

General Session: Jim Nelson

Vinitiatives Overview

10:00 a.m. - 10:15 a.m.

Break

Trax Session Breakout

Internet Sales Manager/Internet BDC Coordinator/Ecommerce Business

Scott Reagan

Jay McShann A Room

General Manager/Dealer Principal/CRM Performance

Dan Harris

Jay McShann B Room

New or Used Car Manager/Traditional Showroom Sales/ Non-Ecommerce

Chris Hawthorne

Lester Young B Room

Certification Retesting

Jennifer Merrick

Lester Young A Room

10:15 a.m. - 11:45 a.m.

Breakout #5

CRM Reporting: Static and Custom Reports

ROI Report

Dealership-to-Dealership Comparison on CRM Performance Metrics.

Creating Opportunity within your dealership: Campaigns and Search Functionality

Certification Retesting

11:45 a.m. - 12:00 p.m.

Break

12:00 a.m. - 12:30 p.m.

General Session:

Dealer Speaker- TBD

Julia Lee Room

12:30 p.m. - 1:30 p.m.

Lunch & Certification Ceremony

1:30 p.m. – 2:00 p.m.

General Session:

Dealer Speaker - TBD

2:00 p.m. – 2:30 p.m.

Closing Comments

Jim Nelson

2:30 p.m. – 3:30 p.m.

Open Discussion

Guest Departure

 


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