Resources

Data double entry can be ghost-like. Many dealers understand it is haunting their business; maybe your software platforms aren’t integrated or your processes aren’t quite right. But many dealers fail to recognize how double entry is wreaking havoc on all areas of their business: their processes, their culture and their customers. Take these three steps and you’ll be on your way to escaping death by double entry.

It’s an all too familiar story. A dealer realizes his sales staff needs a CRM. He decides on a CRM system, signs on the dotted line, and hands over the money to the CRM vendor. And then—crickets. Learn how to empower your employees to embrace the CRM and improve outcomes for your dealership. 

Many times, dealers are disappointed in their customer relationship management system. Despite investment in a CRM, many dealers still don’t hit the numbers they wanted or see the operational improvements they expected. In many cases, users are making one or more of these basic CRM mistakes at their dealership.

I’ve been in the automotive business for years, on both the retail and software sides, so I know that choosing dealership software is a big decision. But if you can help customers buy the right car, you’ve got what it takes to buy the right dealership software. This six-step plan will put you on the right path to buying the perfect dealership software. 

We’re coming off of a few great marketing and sales years, so you might not feel it yet, but vehicle sales are trending downward and dealerships profit margins already have begun to compress. It’s just the cyclical nature of the automotive sales industry. Follow this simple formula for success to relieve the pressure before it can build.